DC FieldValueLanguage
dc.contributor.authorKomisopoulos, Faidon-
dc.contributor.authorKourkoulos, Spyridon-
dc.date.accessioned2024-04-01T09:34:43Z-
dc.date.available2024-04-01T09:34:43Z-
dc.date.issued2015-
dc.identifiergoogle_scholar-Zh1SrlwAAAAJ:d1gkVwhDpl0C-
dc.identifier.isbn978-960-98739-6-3-
dc.identifier.otherZh1SrlwAAAAJ:d1gkVwhDpl0C-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/1698-
dc.description.abstractNowadays, finding effective ways to reach consumers has become the biggest challenge that marketers face. Location has become the new currency of marketing due to increased mobility of consumers in developed countries. Companies are interested in acquiring mobile, location and social information as its quantity is increasing exponentially and tracks consumers’ buying patterns which is very important for decision making from the marketing perspective. Therefore, it becomes a necessity for firms that do not have the ability to gather data, invest on information technologies based on data-driven decision making to gather and analyze incoming information to be more competitive and gain market value. The scope of this paper is to present major ways of tracking customers, mainly in big retail places, like malls, collecting data on their moves and behaviors and using those analytics for better sales performance.en_US
dc.language.isoenen_US
dc.relation.ispartofProceedings of the 4th International Conference in Quantitative and Qualitative Methodologies in the Economic and Administrative Sciences (I.C.Q.Q.M.E.A.S. 2015)en_US
dc.sourceICQQMEAS2015, 2015-
dc.subjectLocation based marketingen_US
dc.subjectData driven decision makingen_US
dc.subjectBusiness analyticsen_US
dc.subjectBig dataen_US
dc.subjectRetailen_US
dc.subjectIn store marketingen_US
dc.subjectAnonymous WiFi trackingen_US
dc.titleUsing location based marketing technologies for better business analyticsen_US
dc.typeConference Paperen_US
dc.relation.conference4th International Conference in Quantitative and Qualitative Methodologies in the Economic and Administrative Sciences (I.C.Q.Q.M.E.A.S. 2015), 21-22 May 2015, Athensen_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.identifier.spage201en_US
dc.identifier.epage206en_US
dc.linkhttp://econferences.teiath.gr/public/proceedings/proceedings_1.pdfen_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldEngineering and Technologyen_US
dc.journalsOpen Accessen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.cerifentitytypePublications-
item.languageiso639-1en-
item.openairetypeConference Paper-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextNo Fulltext-
item.grantfulltextnone-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0002-5948-4922-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου
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