Authors: | Spyridakos, Athanasios Yannakopoulos, Denis Kyriazopoulos, Panagiotis Grigoroudis, Evangelos Siskos, Yannis |
Publisher: | Emerald |
Issue Date: | 19-Sep-2007 |
Journal: | Managing Service Quality |
Volume: | 17 |
Issue: | 5 |
Keywords: | Customer satisfaction, Greece, Internet, Quality management |
Abstract: | Purpose - Internet service providers (ISPs) constitute a highly competitive market, while the unstable market conditions directly affect customer preferences and make ISPs to develop a "mass customization" strategy, individualizing services and approaching every customer in an individual way. However, customization requires an in-depth analysis of current customer preferences and an evaluation of ... |
ISSN: | 0960-4529 |
DOI: | 10.1108/09604520710817352 |
URI: | https://uniwacris.uniwa.gr/handle/3000/1725 |
Type: | Article |
Department: | Department of Business Administration |
School: | School of Administrative, Economics and Social Sciences |
Affiliation: | University of West Attica (UNIWA) |
Appears in Collections: | Articles / Άρθρα |
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