Tracking changes of e-customer preferences using multicriteria analysis
Authors: Spyridakos, Athanasios 
Yannakopoulos, Denis 
Kyriazopoulos, Panagiotis 
Grigoroudis, Evangelos 
Siskos, Yannis 
Publisher: Emerald
Issue Date: 19-Sep-2007
Journal: Managing Service Quality 
Volume: 17
Issue: 5
Keywords: Customer satisfaction, Greece, Internet, Quality management
Abstract: 
Purpose - Internet service providers (ISPs) constitute a highly competitive market, while the unstable market conditions directly affect customer preferences and make ISPs to develop a "mass customization" strategy, individualizing services and approaching every customer in an individual way. However, customization requires an in-depth analysis of current customer preferences and an evaluation of ...
ISSN: 0960-4529
DOI: 10.1108/09604520710817352
URI: https://uniwacris.uniwa.gr/handle/3000/1725
Type: Article
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Articles / Άρθρα

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