DC FieldValueLanguage
dc.contributor.authorKargas, Antonios-
dc.contributor.authorDilaveri, Stamatina-
dc.contributor.authorKaritsioti, Nikoletta-
dc.date.accessioned2024-04-04T14:17:41Z-
dc.date.available2024-04-04T14:17:41Z-
dc.date.issued2020-01-01-
dc.identifierscopus-85126110837-
dc.identifier.isbn978-3-030-36342-0-
dc.identifier.issn2198-7254-
dc.identifier.issn2198-7246-
dc.identifier.other85126110837-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/1792-
dc.description.abstractThe current global socio—economic environment has modified the way modern cities operate and interact with citizens and visitors. In such an environment, developing and constantly reshaping the city’s branding is crucial, in order to meet the former’ needs and to attract the latter. Fulfilling both these conditions require a mix of quantitative and qualitative goals to be achieved, while changes occur in global tourism trends, leading cities to an ongoing effort of connecting their branding with specific cultural aspects or experiences a visitor can live. Current research studies aim to expand our understanding on how city branding is shaped. It investigates how a desired city branding can be cultivated or gradually developed in a structured and planned. “Culture” and “cultural branding” are studied, taking into consideration that it can incorporate both a city’s historical background as well as its present character and ongoing evolvement. Moreover, cultural identity can convert a single visit into a life experience by deepen emotions and expanding the bond between visitor—city destination. The study will reveal the importance of “culture” when city branding is developed, taking into consideration both city’s viability and touristic promotion. Literature review on city’s branding and cultural branding is conducted, while Hydra is used as a “destination” case study. Hydra has a long and rich cultural history, while it was one of the first Greek islands having mass tourism. Following Hydra’s modern culture, a new “city branding” will be proposed targeting on promoting the island to the global, touristic environment but moreover to the development of a unique “identity” capable to differentiate the island in the Mediterranean era.en_US
dc.language.isoenen_US
dc.relation.ispartofCultural and Tourism Innovation in the Digital Era: Sixth International IACuDiT Conference, Athens 2019en_US
dc.relation.ispartofseriesSpringer Proceedings in Business and Economicsen_US
dc.subjectCity brandingen_US
dc.subjectCultural identityen_US
dc.subjectIslandic characteren_US
dc.subjectMarketing mixen_US
dc.subjectTouristic developmenten_US
dc.titleUsing Cultural Elements for a Successful City Branding: The Case Study of Hydra Islanden_US
dc.typeConference Paperen_US
dc.relation.conferenceSixth International IACuDiT Conference "Cultural and Tourism Innovation in the Digital Era", 12-15 June 2019, Athens, Greeceen_US
dc.identifier.doi10.1007/978-3-030-36342-0_33en_US
dc.identifier.scopus2-s2.0-85126110837-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.identifier.spage413en_US
dc.identifier.epage429en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.openairetypeConference Paper-
item.grantfulltextnone-
item.fulltextNo Fulltext-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.languageiso639-1en-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0001-6157-1761-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
Appears in Collections:Conference Papers or Poster or Presentation / Δημοσιεύσεις σε Συνέδρια
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