Traceability, namely the ability to access information about a product and its movement across all stages of the supply chain, has been emerged as a key criterion of a product’s quality and safety. Managing fresh products, such as fruits and vegetables, is a particularly complicated task, since they are perishable with short shelf lives and are vulnerable to environmental conditions. This makes traceability of fresh produce very significant. The present study provides a brief overview of the relative literature on fresh produce traceability systems. It was concluded that the commercially available traceability systems usually neither cover the entire length of the supply chain nor rely on open and transparent interoperability standards. Therefore, a user‐friendly open access traceability system is proposed for the development of an integrated solution for traceability and agro‐logistics of fresh products, focusing on interoperability and data sharing. Various Internet of Things technologies are incorporated and connected to the web, while an android‐based platform enables the monitoring of the quality of fruits and vegetables throughout the whole agri‐food supply chain, starting from the field level to the consumer and back to the field. The applicability of the system, named AgroTRACE, is further extended to waste management, which constitutes an important aspect of a circular economy.