Authors: | Tsotsolas, Nikos Hristodoulakis, Nikos Siskos, Yannis Alexopoulos, Spiros |
Issue Date: | 10-Nov-2010 |
Journal: | Operational Research |
Volume: | 12 |
Issue: | 2 |
Keywords: | Multicriteria analysis, Publishing decision support, Strategic management |
Abstract: | The main objective of this paper is to structure a real world investment problem in the publishing sector as a multicriteria decision problem in order to support a large Greek publishing company in making its specific strategic decisions. As a first step of the proposed approach a set of twelve publishing products in the Greek market is identified. Afterwards the distinct set of incremental impact... |
ISSN: | 1866-1505 1109-2858 |
DOI: | 10.1007/s12351-010-0092-0 |
URI: | https://uniwacris.uniwa.gr/handle/3000/1803 |
Type: | Article |
Department: | Department of Business Administration |
School: | School of Administrative, Economics and Social Sciences |
Affiliation: | University of West Attica (UNIWA) |
Appears in Collections: | Articles / Άρθρα |
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