Evaluating strategic actions for a Greek publishing company
Authors: Tsotsolas, Nikos 
Hristodoulakis, Nikos 
Siskos, Yannis 
Alexopoulos, Spiros 
Issue Date: 10-Nov-2010
Journal: Operational Research 
Volume: 12
Issue: 2
Keywords: Multicriteria analysis, Publishing decision support, Strategic management
Abstract: 
The main objective of this paper is to structure a real world investment problem in the publishing sector as a multicriteria decision problem in order to support a large Greek publishing company in making its specific strategic decisions. As a first step of the proposed approach a set of twelve publishing products in the Greek market is identified. Afterwards the distinct set of incremental impact...
ISSN: 1866-1505
1109-2858
DOI: 10.1007/s12351-010-0092-0
URI: https://uniwacris.uniwa.gr/handle/3000/1803
Type: Article
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Articles / Άρθρα

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