Evaluating strategic actions for a Greek publishing company
Authors: Tsotsolas, Nikos 
Hristodoulakis, Nikos 
Siskos, Yannis 
Alexopoulos, Spiros 
Issue Date: 10-Nov-2010
Journal: Operational Research 
Volume: 12
Issue: 2
Keywords: Multicriteria analysis, Publishing decision support, Strategic management
Abstract: 
The main objective of this paper is to structure a real world investment problem in the publishing sector as a multicriteria decision problem in order to support a large Greek publishing company in making its specific strategic decisions. As a first step of the proposed approach a set of twelve publishing products in the Greek market is identified. Afterwards the distinct set of incremental impacts as tangible results of these actions is determined by taking advantage of the system's competitiveness, effectiveness and flexibility. Then a consistent family of nine criteria reflecting the company strategy is structured. Finally, the paper outlines the implementation of the ELECTRE II multicriteria method which is adapted to true evaluation criteria so as to rank order the strategic actions and to provide an adequate and efficient decision support.
ISSN: 1866-1505
1109-2858
DOI: 10.1007/s12351-010-0092-0
URI: https://uniwacris.uniwa.gr/handle/3000/1803
Type: Article
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
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