E-commerce and e-customer satisfaction during the economic crisis
Authors: Drosos, Dimitrios 
Chalikias, Miltiadis 
Skordoulis, Michalis 
Kaskouta, Ioanna 
Issue Date: 28-Feb-2018
Journal: Journal for International Business and Entrepreneurship Development 
Volume: 11
Issue: 1
Keywords: Customer satisfaction, E-commerce, E-customer, E-marketing, Economic crisis
Abstract: 
The purpose of this research is to analyse e-customer satisfaction, the factors affecting it and the impact of the economic crisis on it. The research examines 350 e-commerce websites users' satisfaction. The research results indicate that e-customer satisfaction determinants are the purchasing process, the safety provided by the website, the brand name of the e-commerce firm, the possibility of interaction and communication with the website and other consumers and, the products delivery process. Regarding the utilitarian features of products, e-customers pay more attention to quality than to quantity and price.
ISSN: 1747-6763
1549-9324
DOI: 10.1504/JIBED.2018.090018
URI: https://uniwacris.uniwa.gr/handle/3000/1835
Type: Article
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Articles / Άρθρα

CORE Recommender
Show full item record

SCOPUSTM   
Citations

21
checked on Oct 31, 2024

Page view(s)

31
checked on Nov 5, 2024

Google ScholarTM

Check

Altmetric

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.