E-commerce and e-customer satisfaction during the economic crisis
Authors: Drosos, Dimitrios 
Chalikias, Miltiadis 
Skordoulis, Michalis 
Kaskouta, Ioanna 
Issue Date: 28-Feb-2018
Journal: Journal for International Business and Entrepreneurship Development 
Volume: 11
Issue: 1
Keywords: Customer satisfaction, E-commerce, E-customer, E-marketing, Economic crisis
Abstract: 
The purpose of this research is to analyse e-customer satisfaction, the factors affecting it and the impact of the economic crisis on it. The research examines 350 e-commerce websites users' satisfaction. The research results indicate that e-customer satisfaction determinants are the purchasing process, the safety provided by the website, the brand name of the e-commerce firm, the possibility of interaction and communication with the website and other consumers and, the products delivery process. Regarding the utilitarian features of products, e-customers pay more attention to quality than to quantity and price.
ISSN: 1747-6763
1549-9324
DOI: 10.1504/JIBED.2018.090018
URI: https://uniwacris.uniwa.gr/handle/3000/1835
Type: Article
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Articles / Άρθρα

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