Authors: | Drosos, Dimitrios Chalikias, Miltiadis Skordoulis, Michalis Kaskouta, Ioanna |
Issue Date: | 28-Feb-2018 |
Journal: | Journal for International Business and Entrepreneurship Development |
Volume: | 11 |
Issue: | 1 |
Keywords: | Customer satisfaction, E-commerce, E-customer, E-marketing, Economic crisis |
Abstract: | The purpose of this research is to analyse e-customer satisfaction, the factors affecting it and the impact of the economic crisis on it. The research examines 350 e-commerce websites users' satisfaction. The research results indicate that e-customer satisfaction determinants are the purchasing process, the safety provided by the website, the brand name of the e-commerce firm, the possibility of interaction and communication with the website and other consumers and, the products delivery process. Regarding the utilitarian features of products, e-customers pay more attention to quality than to quantity and price. |
ISSN: | 1747-6763 1549-9324 |
DOI: | 10.1504/JIBED.2018.090018 |
URI: | https://uniwacris.uniwa.gr/handle/3000/1835 |
Type: | Article |
Department: | Department of Business Administration |
School: | School of Administrative, Economics and Social Sciences |
Affiliation: | University of West Attica (UNIWA) |
Appears in Collections: | Articles / Άρθρα |
CORE Recommender
SCOPUSTM
Citations
21
checked on Dec 16, 2024
Page view(s)
32
checked on Dec 22, 2024
Google ScholarTM
Check
Altmetric
Altmetric
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.