Authors: | Drosos, Dimitrios Chalikias, Miltiadis Skordoulis, Michalis Kaskouta, Ioanna |
Issue Date: | 28-Feb-2018 |
Journal: | Journal for International Business and Entrepreneurship Development |
Volume: | 11 |
Issue: | 1 |
Keywords: | Customer satisfaction, E-commerce, E-customer, E-marketing, Economic crisis |
Abstract: | The purpose of this research is to analyse e-customer satisfaction, the factors affecting it and the impact of the economic crisis on it. The research examines 350 e-commerce websites users' satisfaction. The research results indicate that e-customer satisfaction determinants are the purchasing process, the safety provided by the website, the brand name of the e-commerce firm, the possibility of interaction and communication with the website and other consumers and, the products delivery process. Regarding the utilitarian features of products, e-customers pay more attention to quality than to quantity and price. |
ISSN: | 1747-6763 1549-9324 |
DOI: | 10.1504/JIBED.2018.090018 |
URI: | https://uniwacris.uniwa.gr/handle/3000/1835 |
Type: | Article |
Department: | Department of Business Administration |
School: | School of Administrative, Economics and Social Sciences |
Affiliation: | University of West Attica (UNIWA) |
Appears in Collections: | Articles / Άρθρα |
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