Millennial consumers’ perceptions on organic products
Authors: Ntanos, Stamatios 
Ntanos, Anastasios 
Skordoulis, Michalis 
Issue Date: 1-Sep-2014
Conference: eRA – 9 International Scientific Conference, The SynEnergy Forum, 22- 24 September 2014, Piraeus, Greece 
Keywords: Organic products, Millennials, Greek market, Consumers‟ behaviour
Abstract: 
The purpose of this paper is to examine the Greek millennial consumers‟ perceptions on the organic products that may affect their buying behaviour. The focus on this group principally derives from the millennials‟ importance for the contemporary firms. Issues that concern consumers‟ knowledge about organic products, consumers‟ views about organic products cost and, consumers‟ preferences for organic products and the main criteria that lead them to pay for the organic products have been examined. Data from questionnaires answered by Greek millennial consumers‟ have been statistically analysed. The cited literature data have contributed to the compilation of the research hypotheses, as well as to a better understanding of the research results. The results analysis has led to interesting results about the millennial consumers‟ perceptions on the organic products.
ISSN: 1791-1133
URI: https://uniwacris.uniwa.gr/handle/3000/1894
Type: Conference Paper
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Articles / Άρθρα

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