| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Zondiros, Dimitris | - |
| dc.contributor.author | Tomaras, Petros | - |
| dc.contributor.author | Malioukis, Alketas | - |
| dc.date.accessioned | 2024-04-11T11:34:28Z | - |
| dc.date.available | 2024-04-11T11:34:28Z | - |
| dc.date.issued | 2010 | - |
| dc.identifier | google_scholar-0rU7vwcAAAAJ:IjCSPb-OGe4C | - |
| dc.identifier.isbn | 978-1-908978-12-7 | - |
| dc.identifier.other | 0rU7vwcAAAAJ:IjCSPb-OGe4C | - |
| dc.identifier.uri | https://uniwacris.uniwa.gr/handle/3000/1975 | - |
| dc.description.abstract | When customer retention and brand loyalty issues impact companies, top management must be able to adapt with speed and precision. That takes a technology infrastructure that allows business managers to add, change, upgrade, or modify their solutions as painlessly as possible. | en_US |
| dc.language.iso | en | en_US |
| dc.relation.ispartof | Marketing And Management Sciences: Proceedings of the International Conference on ICMMS 2008 | en_US |
| dc.source | Marketing And Management Sciences, 528-532, 2010 | - |
| dc.title | The Impact And The Application Of Marketing Technology Tools (Mtt) In The Customer Oriented Business Environment | en_US |
| dc.type | Conference Paper | en_US |
| dc.relation.conference | International Conference on ICMMS 2008, 23 – 25 May 2008, Athens, Greece | en_US |
| dc.identifier.doi | 10.1142/9781848165106_0095 | en_US |
| dc.relation.dept | Department of Business Administration | en_US |
| dc.relation.faculty | School of Administrative, Economics and Social Sciences | en_US |
| dc.identifier.spage | 528 | en_US |
| dc.identifier.epage | 532 | en_US |
| dc.collaboration | University of West Attica (UNIWA) | en_US |
| dc.subject.field | Engineering and Technology | en_US |
| dc.journals | Subscription | en_US |
| dc.publication | Peer Reviewed | en_US |
| dc.country | Greece | en_US |
| local.metadatastatus | verified | en_US |
| item.fulltext | No Fulltext | - |
| item.grantfulltext | none | - |
| item.openairetype | Conference Paper | - |
| item.languageiso639-1 | en | - |
| item.cerifentitytype | Publications | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
| crisitem.author.dept | Department of Business Administration | - |
| crisitem.author.faculty | School of Administrative, Economics and Social Sciences | - |
| crisitem.author.parentorg | School of Administrative, Economics and Social Sciences | - |
| Appears in Collections: | Book Chapter / Κεφάλαιο Βιβλίου | |
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