DC FieldValueLanguage
dc.contributor.authorSamanta, Irene-
dc.date.accessioned2024-04-16T11:41:52Z-
dc.date.available2024-04-16T11:41:52Z-
dc.date.issued2017-01-01-
dc.identifierscopus-85052457301-
dc.identifier.isbn9781522534334-
dc.identifier.other85052457301-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2078-
dc.description.abstractThe research investigates the relationship between gender, materialistic values, and impulsive behavior with fashion clothing involvement. Furthermore this study investigates different decision-making styles and the influence of the marketing mix to the purchasing process. A survey was conducted with a sample of 295 consumers. Factor analysis using principle components with varimax rotation was used. Also, the Kruscall-Wallis test was conducted in order to reveal interactions and relationship between different variables. According to research findings young adults have developed materialistic values and therefore material goods are used as symbols by them. The reinforcement of a person’s self-image is probably a motivation that plays significant role in individuals purchasing decisions. Thus consumers are engaged in non-planned purchases, which are considered as impulsive. Moreover, men are those who are more involved with fashion clothing in order to bolster their self-image. However women are those who appear to be more impulsive in their purchasing decisions.en_US
dc.language.isoenen_US
dc.relation.ispartofFashion and Textiles: Breakthroughs in Research and Practiceen_US
dc.titleMaterialistic values and impulsive behavior in the purchasing process between gendersen_US
dc.typeBook Chapteren_US
dc.identifier.doi10.4018/978-1-5225-3432-7.ch002en_US
dc.identifier.scopus2-s2.0-85052457301-
dcterms.accessRights1en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.identifier.spage22en_US
dc.identifier.epage41en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.openairetypeBook Chapter-
item.grantfulltextnone-
item.fulltextNo Fulltext-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.languageiso639-1en-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0002-9933-9092-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου
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