DC FieldValueLanguage
dc.contributor.authorSamanta, Irene-
dc.date.accessioned2024-04-16T12:02:51Z-
dc.date.available2024-04-16T12:02:51Z-
dc.date.issued2010-12-01-
dc.identifierscopus-84898592964-
dc.identifier.isbn9781615208678-
dc.identifier.other84898592964-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2086-
dc.description.abstractThe technology advances of the 19th and 20th century have introduced a Digital e-ra, where a potential tourist is able to tailor his own travel package with a mouse - click movement. The virtual travel agencies and tourism - related web sites use internet as a marketing communicational tool for promoting their products and/ or services. Therefore, the decision making processes of booking vacations seems to change dramatically as e - tourism brought revolutionary changes in the tourism industry's structures. The web tourists have the chance to do comparative e - travel shopping from suppliers from all over the world fast and easily. Based on this assumption, the purpose of this study is to examine whether internet is a powerful communicational tool for people over the other forms of gathering information for a destination. Furthermore a main objective is to identify whether the available information in the web can promote adequately Greece. Results of the study confirmed that internet is a powerful communicational tool in tourism industry, as per young people's perspectives. However, booking a holiday through the web might be tricky for an inexperienced user. The negative aspects of e -bookings are the factors that reinforce the validity of the other sources of information.en_US
dc.language.isoenen_US
dc.relation.ispartofDigital Culture and E-Tourism: Technologies, Applications and Management Approachesen_US
dc.titleInternet in marketing strategy in greek tourism industryen_US
dc.typeBook Chapteren_US
dc.identifier.doi10.4018/978-1-61520-867-8.ch007en_US
dc.identifier.scopus2-s2.0-84898592964-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.identifier.spage90en_US
dc.identifier.epage104en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.openairetypeBook Chapter-
item.grantfulltextnone-
item.fulltextNo Fulltext-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.languageiso639-1en-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0002-9933-9092-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου
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