DC FieldValueLanguage
dc.contributor.authorSamanta, Irene-
dc.date.accessioned2024-04-16T12:06:33Z-
dc.date.available2024-04-16T12:06:33Z-
dc.date.issued2018-01-01-
dc.identifierscopus-85041605741-
dc.identifier.isbn9781522551898-
dc.identifier.other85041605741-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2089-
dc.description.abstractOne of the main characteristics of the global economy is the creation of oligopolistic markets. The decisions of those industries are characterised by interactivity. The risk arising from the domination of the power of oligopoly is the previous stage of manipulation of the market. This situation is against the concept of competitiveness and causes an entirely new situation to the customer’s disadvantage. Mobile industry which is a typical oligopolistic market in Europe leads us to examine this specific market in Greece. Therefore, the present study examines the factors that influence the relationship marketing strategy of the industry. The research was conducted using a sample of 806 users of mobile phones. The method used for the quantitative analysis is chi-square test, discriminant analysis, which is based on Multivariate Analysis of Variance (MANOVA). The study has indicated that intense competition between mobile phone firms in Greece leads to the manipulation of consumers’ behaviour. Also, findings of the current research demonstrate that firms create a unified policy in order to restrain their customers’ consuming behaviour to a state of inertia, the customer passively re-buys the same service provider without much thought.en_US
dc.language.isoenen_US
dc.relation.ispartofDigital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applicationsen_US
dc.titleGaining a continuous retaining relationship with customers in mobile sectoren_US
dc.typeBook Chapteren_US
dc.identifier.doi10.4018/978-1-5225-5187-4.ch023en_US
dc.identifier.scopus2-s2.0-85041605741-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.identifier.spage444en_US
dc.identifier.epage459en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldEngineering and Technologyen_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeBook Chapter-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0002-9933-9092-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου
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