DC FieldValueLanguage
dc.contributor.authorSamanta, Irene-
dc.contributor.authorKyriazopoulos, Panagiotis-
dc.date.accessioned2024-04-16T12:28:18Z-
dc.date.available2024-04-16T12:28:18Z-
dc.date.issued2009-10-22-
dc.identifierscopus-70350057482-
dc.identifier.isbn9783642047565-
dc.identifier.issn18650929-
dc.identifier.other70350057482-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2094-
dc.description.abstractThe purpose of this research is to identify the impact of business process improvement in the area of e-marketing in the hotel industry. The research identifies the barriers which block organizational change effort. A sample of thirty hotels in the city of Athens was used. This paper presents a SWOT analysis of the hotel sector, identifying the strengths, weaknesses, opportunities and threats that firms faced in the process of change. The results show that the majority of firms use, to a small extent, the e-marketing concept to improve their communication strategy and reach market segments.en_US
dc.language.isoenen_US
dc.relation.ispartofBest Practices for the Knowledge Society. Knowledge, Learning, Development and Technology for All: Proceedings of Conference Second World Summit on the Knowledge Society (WSKS 2009)en_US
dc.relation.ispartofseriesCommunications in Computer and Information Scienceen_US
dc.subjectE-businessen_US
dc.subjectE-commerceen_US
dc.subjectE-marketingen_US
dc.subjectHotel sectoren_US
dc.titleFactors influencing e-Business adoption in the greek hotel sectoren_US
dc.typeConference Paperen_US
dc.relation.conferenceSecond World Summit on the Knowledge Society (WSKS 2009): "Best Practices for the Knowledge Society. Knowledge, Learning, Development and Technology for All", 16-18 September 2009, Crete, Greeceen_US
dc.identifier.doi10.1007/978-3-642-04757-2_51en_US
dc.identifier.scopus2-s2.0-70350057482-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.identifier.spage474en_US
dc.identifier.epage483en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldEngineering and Technologyen_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusnot verifieden_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeConference Paper-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0002-9933-9092-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου
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