The impact of green strategy on organisations’ relational capital
Authors: Samanta, Irene 
Arfara, Christina 
Issue Date: 1-Aug-2020
Journal: Management and Business Research Quarterly 
Volume: 15
Keywords: Green strategy, Intellectual‐relational capital, Negotiation capacity, Knowledge diffusion, Corporate identity
Abstract: 
The present study aims to explore the relationship between Green Strategy and Relational Capital. In doing so, it also investigates how green policies influence relational capital. The literature review refers to the significance of relational capital and its impact on strategic goals: organisational performance, organisational innovation and the social capital of the organisation. Examining the variables, green strategy and relational capital has also highlighted the factors that are influenced by green policies, including strengthening the negotiation capacity of the organisation, reinforcing knowledge diffusion and the development of a new corporate identity. Green practices that aim to improve the external conditions of the organisation are common characteristics and lead us to the following agents: Customers‐Suppliers–Alliances–Corporate Reputation. Consequently, the categorisation of green practices refers to the relational capital’s components. The impact of green practices on relational capital is therefore indirectly proven due to the strong relationship between the factors and the components.
ISSN: 2667-6761
URI: https://uniwacris.uniwa.gr/handle/3000/2103
Type: Article
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Articles / Άρθρα

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