The increased competition, along with the globalisation effect, have undoubtedly set new grounds for conducting business. This situation actually urges corporations and organisations throughout the world to acquire and maintain competitive edges and core competencies that will eventually provide the basis for success. Around the globe companies are striving for profitability; a fact that logically tests and underlines the necessity for cost-cutting, innovative solutions and higher margins or returns to be achieved. Markets are expanding and constantly developing, creating new needs and opportunities for revenues. The present study investigates and identifies the general principles that apply to the electronic commerce on a more wide range and analyzes the factors that have contributed to the emergence and expansion of e-commerce. Also, the latest trends on a general world-wide basis are explored as well as the basic risks that are associated to commercialising on the internet are identified. In a rapidly changing environment, where the most prominent business solutions are basically found within the boundaries set by the great technological advancements and the globalization in effect, corporations throughout the world are striving for success.