| Authors: | Samanta, Irene Kyriazopoulos, Panagiotis |
| Publisher: | Nova Science Publishers |
| Issue Date: | 1-Jan-2012 |
| Journal: | Journal of Marketing and Operations Management Research |
| Volume: | 2 |
| Issue: | 4 |
| Keywords: | Pricing policy, Service quality, Airlines industry, Customer satisfaction, Brand name |
| Abstract: | Pricing and differentiation in service through a strong brand name are effective ways for a competitive advantage and the changes in customers' behavior. This article is a theoretical approach on the concept of pricing and service quality. The aim of this study is to examine the consumers' perceptions of overseas flights of airlines firms in relation between price and service quality. |
| ISSN: | 1949-4912 |
| URL: | https://search.proquest.com/openview/0743cf8841645b9f3a6f2ddd273d5e79/1?pq-origsite=gscholar&cbl=2034834 |
| URI: | https://uniwacris.uniwa.gr/handle/3000/2141 |
| Type: | Article |
| Department: | Department of Business Administration |
| School: | School of Administrative, Economics and Social Sciences |
| Affiliation: | University of West Attica (UNIWA) |
| Appears in Collections: | Articles / Άρθρα |
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