DC FieldValueLanguage
dc.contributor.authorSamanta, Irene-
dc.date.accessioned2024-04-19T08:35:26Z-
dc.date.available2024-04-19T08:35:26Z-
dc.date.issued2023-01-01-
dc.identifierscopus-85172247223-
dc.identifier.isbn9783031227486-
dc.identifier.issn21987254-
dc.identifier.issn21987246-
dc.identifier.other85172247223-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2144-
dc.description.abstractThe research refers to family businesses and identifies the marketing practices that are applied by the first and second generations who manage the firms. Data were collected from a database of Greek private family companies (n = 380) using personal interviews to owner/managers. According to the findings, the owners of family businesses do not conform to conventional marketing rules, since their implementation is haphazard and informal; they make most decisions on their own, respond to current opportunities and circumstances and, therefore, any decision-making occurs in a loose, unstructured, spontaneous way, according to personal and business priorities at any given point in time. Firms should focus on the services or products offer in order to create a competitive advantage and gain advantages in the areas, where large businesses face problems, such as customer service, special relationships with the customers and suppliers and flexibility in providing services.en_US
dc.language.isoenen_US
dc.relation.ispartofAdvances in Empirical Economic Research: International Conference on Applied Economics (ICOAE)en_US
dc.relation.ispartofseriesSpringer Proceedings in Business and Economicsen_US
dc.subjectEnvironmental scanningen_US
dc.subjectFamily businessen_US
dc.subjectMarketing mixen_US
dc.subjectMarketing orientation generation managementen_US
dc.subjectMarketing practicesen_US
dc.titleDeterminants of Marketing Activity by Family Business Owners: A Generational Approachen_US
dc.typeConference Paperen_US
dc.relation.conferenceInternational Conference on Applied Economics (ICOAE) "Advances in Empirical Economic Research", 7-9 July 2022, Madrid, Spainen_US
dc.identifier.doi10.1007/978-3-031-22749-3_57en_US
dc.identifier.scopus2-s2.0-85172247223-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.identifier.spage919en_US
dc.identifier.epage936en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.cerifentitytypePublications-
item.languageiso639-1en-
item.openairetypeConference Paper-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextNo Fulltext-
item.grantfulltextnone-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0002-9933-9092-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου
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