| Authors: | Giovanis, Apostolos |
| Issue Date: | 1-Jan-2017 |
| Journal: | International Journal on Strategic Innovative Marketing |
| Volume: | 4 |
| Issue: | 3 |
| ISSN: | 2241-8407 |
| DOI: | 10.15556/ijsim.04.03.001 |
| URI: | https://uniwacris.uniwa.gr/handle/3000/2445 |
| Type: | Article |
| Department: | Department of Business Administration |
| School: | School of Administrative, Economics and Social Sciences |
| Affiliation: | University of West Attica (UNIWA) |
| Appears in Collections: | Articles / Άρθρα |
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