DC FieldValueLanguage
dc.contributor.authorYannas, Prodromos-
dc.contributor.authorLappas, Georgios-
dc.contributor.authorTriantafillidou, Amalia-
dc.date.accessioned2024-05-28T09:39:44Z-
dc.date.available2024-05-28T09:39:44Z-
dc.date.issued2019-01-01-
dc.identifierscopus-85125849753-
dc.identifier.isbn9783030121686-
dc.identifier.issn21987254-
dc.identifier.issn21987246-
dc.identifier.other85125849753-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2473-
dc.description.abstractGreece’s image has suffered from inconsistent advertising campaigns which positioned Greece as the ideal destination for summer holidays and heritage tourism. This fragmented image was further distorted as the result of the economic crisis. However, less is known about the current perceptions of foreign tourists regarding the image of Greece. The aim of the present study is twofold: firstly, to assess tourists’ perceptions of the cognitive image of Greece and, secondly, to test the effects of the different cognitive image dimensions on tourists’ revisit and recommendation intentions. Toward that end, a survey was conducted in the city of Athens using a self-administered questionnaire which was delivered to foreign visitors. Results indicate that Greece is perceived as a destination for heritage and leisure tourism. Moreover, the cognitive component of destination image is comprised of four factors, namely, natural/cultural resources, leisure/recreation, tourist infrastructure, and experience/value. Not all cognitive image factors exert influence on tourists’ revisit intentions. More specifically, intentions to revisit Greece are primarily affected by the leisure/entertainment factor followed by experience/value and cultural/natural factors, while intentions to recommend are influenced mainly by the factors of experience/value and cultural/natural resources and to a lesser extent by the leisure/recreation factor. A number of managerial implications are discussed that would enable destination managers to better promote Greece and to entice tourists’ loyalty.en_US
dc.language.isoenen_US
dc.relation.ispartofEconomic and Financial Challenges for Eastern Europe: Proceedings of the 9th International Conference on the Economies of the Balkan and Eastern European Countries in the Changing World (EBEEC)en_US
dc.relation.ispartofseriesSpringer Proceedings in Business and Economicsen_US
dc.subjectBehavioral intentionsen_US
dc.subjectCognitive componenten_US
dc.subjectDestination imageen_US
dc.subjectForeign touristsen_US
dc.titleThe Impact of the Destination Image of Greece on Tourists’ Behavioral Intentionsen_US
dc.typeConference Paperen_US
dc.relation.conference9th International Conference on the Economies of the Balkan and Eastern European Countries in the Changing World (EBEEC) 2017, Athens, Greeceen_US
dc.identifier.doi10.1007/978-3-030-12169-3_22en_US
dc.identifier.scopus2-s2.0-85125849753-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.identifier.spage345en_US
dc.identifier.epage359en_US
dc.linkhttps://www.scopus.com/record/display.uri?eid=2-s2.0-85125849753&origin=inward&txGid=bba7858279c7cfe5c9b9d1c54b4a1509en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.cerifentitytypePublications-
item.languageiso639-1en-
item.openairetypeConference Paper-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextNo Fulltext-
item.grantfulltextnone-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0001-9286-7135-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου
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