DC FieldValueLanguage
dc.contributor.authorYannas, Prodromos-
dc.contributor.authorLappas, Georgios-
dc.contributor.authorTriantafillidou, Amalia-
dc.contributor.authorKleftodimos, Alexandros-
dc.date.accessioned2024-05-28T12:24:35Z-
dc.date.available2024-05-28T12:24:35Z-
dc.date.issued2014-05-31-
dc.identifierscopus-84945986625-
dc.identifier.isbn9781466660649-
dc.identifier.other84945986625-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2483-
dc.description.abstractWeb 2.0 has transformed user involvement and has created more active, more engaged, more participative, and more demanding users, citizens, and voters. This chapter explores the use of Facebook by candidates during the November 2010 Greek Municipal elections. In particular, this study undertakes an in-depth analysis of the use of Facebook by candidates running for the mayoral offices in approximately 325 municipal races. Using statistical analysis (e.g., chi-square independence tests, t-tests, binary regression analysis), a number of hypotheses are tested to examine the differences in the use of Facebook between candidates and assess the impact the use of Facebook has on candidates' election to office.en_US
dc.language.isoenen_US
dc.relation.ispartofPolitical Campaigning in the Information Ageen_US
dc.titleOnline political marketing: The use of facebook in the 2010 Greek municipal electionsen_US
dc.typeBook Chapteren_US
dc.identifier.doi10.4018/978-1-4666-6062-5.ch006en_US
dc.identifier.scopus2-s2.0-84945986625-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.identifier.spage110en_US
dc.identifier.epage127en_US
dc.linkhttps://www.scopus.com/record/display.uri?eid=2-s2.0-84945986625&origin=inward&txGid=47c978e10ecd08cc89e5c51c5a6abd3aen_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.cerifentitytypePublications-
item.languageiso639-1en-
item.openairetypeBook Chapter-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextNo Fulltext-
item.grantfulltextnone-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0001-9286-7135-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου
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