DC FieldValueLanguage
dc.contributor.authorGiovanis, Apostolos-
dc.contributor.authorAthanasopoulou, Pinelopi-
dc.date.accessioned2024-06-07T09:13:10Z-
dc.date.available2024-06-07T09:13:10Z-
dc.date.issued2016-09-
dc.identifiergoogle_scholar-In1YXmwAAAAJ:ZeXyd9-uunAC-
dc.identifier.isbn978-9963-711-43-7-
dc.identifier.otherIn1YXmwAAAAJ:ZeXyd9-uunAC-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2499-
dc.description.abstractAlthough consumer behaviour patterns have become very important in retailing, consumerdriven research is still limited in this area. The purpose of this paper is to empirically test the effects of perceived value; satisfaction, and trust on customer loyalty in fast fashion retailing and to investigate the stability of these effects across different customer segments. A total of 700 customers of a fast fashion retail chain were interviewed and PLS-PM was used for data analysis. Results show that customer loyalty is mainly affected by perceived value and satisfaction and to a lesser extent by trust. Perceived value is the main driver of satisfaction and trust, while satisfaction exerts a significant but small effect on trust. Cluster analysis resulted in four specific customer segments with different behaviour, performance-oriented; valueoriented; experience-oriented, and relationship-oriented. Results present important managerial implications for fast fashion retailers.en_US
dc.language.isoenen_US
dc.publisherEuroMed Pressen_US
dc.relation.ispartof9th EuroMed Conference of the EuroMed Academy of Business: Conference Readings - Book Proceedingsen_US
dc.source9th Annual Conference of the EuroMed Academy of Business, 2016-
dc.subjectPerceived valueen_US
dc.subjectCustomer loyaltyen_US
dc.subjectConsumer behavioren_US
dc.subjectFast fashion retailingen_US
dc.titleDrivers of customer loyalty in fast fashion retailing: Do they vary across customers?en_US
dc.typeConference Paperen_US
dc.relation.conference9th Annual Conference of the EuroMed Academy of Business "Innovation, Entrepreneurship and Digital Ecosystems", 14-16 September 2016, Warsaw, Polanden_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.identifier.spage863en_US
dc.identifier.epage873en_US
dc.linkhttps://emrbi.org/wp-content/uploads/2016/08/euromed2016bof.pdfen_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.journalsOpen Accessen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.cerifentitytypePublications-
item.languageiso639-1en-
item.openairetypeConference Paper-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextNo Fulltext-
item.grantfulltextnone-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0003-1028-146X-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου
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