DC FieldValueLanguage
dc.contributor.authorTsirintani, Maria-
dc.contributor.authorGómez-Olmedo, Ana Maria-
dc.date.accessioned2024-06-12T10:29:51Z-
dc.date.available2024-06-12T10:29:51Z-
dc.date.issued2019-10-01-
dc.identifierscopus-85126201820-
dc.identifier.isbn9783030124526-
dc.identifier.issn21987254-
dc.identifier.issn21987246-
dc.identifier.other85126201820-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2526-
dc.description.abstractThe pace of the evolution of digital marketing is faster than ever and the concept of marketing and marketing models have been redefined to respond to this challenge. As a result, consumers have been empowered thank to the accessibility to this ecosystem and consumers’ behaviour is affected by this disruptive evolution on the era of instant access, multiple opportunities and availability of information. The concept of health and health care system approaches have been also redefined. Instead of focusing on cure a disease the focus is now put on the holistic concept of prevention from the starting point, the promotion of healthier lifestyles or purposeful living. Thus, one of this approaches states that the term of value needs to be questioned and offers a value-based approach where the central focus is put on health outcomes. From this perspective, increasing value seems to be crucial for a better interaction with one of the main healthcare system customers, the patients. Despite these challenges, the healthcare system seems to remain the same and digital marketing tools have not been properly implemented. Instead, it seems to be an increase of misuse of drugs, counterfeit drugs and the empowered and more informed consumer feels misguided. A review of literature is conducted to generate a picture of how consumers are making use of the digital marketing tools to promote their health from a “purposeful living” perspective. In order to shed some light, recommendations are suggested to those institutions in charge of educating consumers on their best use of internet for this purpose.en_US
dc.language.isoenen_US
dc.relation.ispartofProceedings of the 7th International Conference "Strategic Innovative Marketing and Tourism"en_US
dc.relation.ispartofseriesSpringer Proceedings in Business and Economicsen_US
dc.subjectConsumer empowermenten_US
dc.subjectDigital marketingen_US
dc.subjectEducationen_US
dc.subjectHealthen_US
dc.subjectPurposeful livingen_US
dc.titleUnderstanding the Challenges of the Healthcare System in Promoting Best Use of Digital Marketing Tools for a Purposeful Livingen_US
dc.typeConference Paperen_US
dc.relation.conference7th International Conference "Strategic Innovative Marketing and Tourism" (ICSIMAT), 17-22 October 2018, Athenian Riviera, Greeceen_US
dc.identifier.doi10.1007/978-3-030-12453-3_44en_US
dc.identifier.scopus2-s2.0-85126201820-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.identifier.spage387en_US
dc.identifier.epage395en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusnot verifieden_US
item.cerifentitytypePublications-
item.languageiso639-1en-
item.openairetypeConference Paper-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextNo Fulltext-
item.grantfulltextnone-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου
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