| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Yannas, Prodromos | - |
| dc.contributor.author | Kleftodimos, Alexandros | - |
| dc.contributor.author | Lappas, Georgios | - |
| dc.date.accessioned | 2024-06-13T05:57:34Z | - |
| dc.date.available | 2024-06-13T05:57:34Z | - |
| dc.date.issued | 2011 | - |
| dc.identifier | google_scholar-mb0wcdgAAAAJ:zYLM7Y9cAGgC | - |
| dc.identifier.isbn | 978-960-9443-07-4 | - |
| dc.identifier.other | mb0wcdgAAAAJ:zYLM7Y9cAGgC | - |
| dc.identifier.uri | https://uniwacris.uniwa.gr/handle/3000/2533 | - |
| dc.description.abstract | Web 2.0 has transformed user involvement and has created more active, more engaged, more participative and more demanding users, citizens and voters. This study explores the use of social media by candidates during the October 2010 Greek local elections. In particular, this study undertakes an in-depth analysis of the use of web 2.0 tools by candidates running for the governor’s post in the 13 peripheries in Greece. The major finding indicates that all winners used web 1.0 and web 2.0 tools but their online presence didn’t have a significant impact on their election. | en_US |
| dc.language.iso | en | en_US |
| dc.relation.ispartof | Proceedings of 16th International Conference on Corporate Marketing Communications (CCMC)) | en_US |
| dc.source | 16th International Conference on Corporate Marketing Communications, 38-50, 2011 | - |
| dc.title | Online political marketing in 2010 Greek local elections: The shift from web to web 2.0 campaigns | en_US |
| dc.type | Conference Paper | en_US |
| dc.relation.conference | 16th International Conference on Corporate Marketing Communications (CCMC), 2011, Athens | en_US |
| dc.relation.dept | Department of Business Administration | en_US |
| dc.relation.faculty | School of Administrative, Economics and Social Sciences | en_US |
| dc.identifier.spage | 38 | en_US |
| dc.identifier.epage | 50 | en_US |
| dc.link | https://www.researchgate.net/profile/Evangelia-Markaki/publication/346573037_Integrating_Human_Resource_Management_into_Strategic_Political_Marketing/links/5fc7df58299bf188d4e97c95/Integrating-Human-Resource-Management-into-Strategic-Political-Marketing.pdf | en_US |
| dc.collaboration | University of West Attica (UNIWA) | en_US |
| dc.journals | Open Access | en_US |
| dc.publication | Peer Reviewed | en_US |
| dc.country | Greece | en_US |
| local.metadatastatus | verified | en_US |
| item.cerifentitytype | Publications | - |
| item.languageiso639-1 | en | - |
| item.openairetype | Conference Paper | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
| item.fulltext | No Fulltext | - |
| item.grantfulltext | none | - |
| crisitem.author.dept | Department of Business Administration | - |
| crisitem.author.faculty | School of Administrative, Economics and Social Sciences | - |
| crisitem.author.orcid | 0000-0001-9286-7135 | - |
| crisitem.author.parentorg | School of Administrative, Economics and Social Sciences | - |
| Appears in Collections: | Book Chapter / Κεφάλαιο Βιβλίου | |
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