Antecedents and consequences of online campaign engagement of greek college students
Authors: Yannas, Prodromos 
Lappas, Georgios 
Triantafillidou, Amalia 
Issue Date: 15-May-2014
Conference: 6th International Conference (SCSM 2014), Held as Part of HCI International 2014, 22-27 June 2014, Heraklion, Crete, Greece 
Book: Proceedings of 6th International Conference (SCSM 2014) "Social Computing and Social Media" 
Series: Lecture Notes in Computer Science
Volume: 8531 LNCS
Keywords: Distrust in politics, Greek Parliamentary Elections 2012, Online campaign engagement, Political cynicism, Political interest, Voting intention, Young voters
Abstract: 
This study measured college students' engagement with official online campaign tools of political parties and politicians during the pre-election period in Greek Parliamentary elections in May 2012. Furthermore, the antecedents and consequences of voters' online campaign engagement were examined. Findings indicate that Greek college students are not digitally mature in using various online platforms for political information and engagement. The engagement with official campaign tools is affected by the interest of young voters in politics as well as their level of political cynicism. Based on the findings, only Facebook interaction of Greek college students with the profile of political party/politicians can influence their voting intentions.
ISBN: 9783319076317
ISSN: 16113349
03029743
DOI: 10.1007/978-3-319-07632-4_38
URI: https://uniwacris.uniwa.gr/handle/3000/2540
Type: Conference Paper
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου

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