DC FieldValueLanguage
dc.contributor.authorGiovanis, Apostolos-
dc.contributor.authorKavoura, Androniki-
dc.contributor.authorTiago, Flavio-
dc.contributor.authorBorges-Tiago, Teresa-
dc.contributor.authorVarelas, Sotirios-
dc.date.accessioned2024-06-13T08:22:30Z-
dc.date.available2024-06-13T08:22:30Z-
dc.date.issued2019-01-01-
dc.identifierscopus-85126213952-
dc.identifier.isbn9783030124526-
dc.identifier.issn21987254-
dc.identifier.issn21987246-
dc.identifier.other85126213952-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2545-
dc.description.abstractThe research provides synergies with a comprehensive and integrated approach to the discipline of cooperation between the critical private and public sector of tourism. The research follows a modern approach to providing the necessary knowledge for the understanding of co-marketing and measuring the contribution has on revenue and profits of the destination stakeholders. Through the research we understand the dynamic and the modern way to co-create valuable innovation in the field of marketing, in the updated promotion of destinations, and other sectors such as airline enterprises. The paper highlights the modern ability to connect and promote stakeholders within an ever-growing frame of the globalized environment.en_US
dc.language.isoenen_US
dc.relation.ispartofProceedings of the 7th International Conference "Strategic Innovative Marketing and Tourism"en_US
dc.relation.ispartofseriesSpringer Proceedings in Business and Economicsen_US
dc.subjectAirline sectoren_US
dc.subjectCo-marketingen_US
dc.subjectStrategic synergiesen_US
dc.titleStrategic Synergies and Co-marketing: A Case Study of the Airline Sectoren_US
dc.typeConference Paperen_US
dc.relation.conference7th International Conference "Strategic Innovative Marketing and Tourism" (ICSIMAT), 17-22 October 2018, Athenian Riviera, Greeceen_US
dc.identifier.doi10.1007/978-3-030-12453-3_72en_US
dc.identifier.scopus2-s2.0-85126213952-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.identifier.spage629en_US
dc.identifier.epage635en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.journalsOpen Accessen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.cerifentitytypePublications-
item.languageiso639-1en-
item.openairetypeConference Paper-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextNo Fulltext-
item.grantfulltextnone-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0003-1028-146X-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου
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