DC FieldValueLanguage
dc.contributor.authorGiovanis, Apostolos-
dc.contributor.authorAthanasopoulou, Pinelopi-
dc.contributor.authorTsoukatos, Evangelos-
dc.contributor.authorKarounis, V.-
dc.date.accessioned2024-06-14T10:25:13Z-
dc.date.available2024-06-14T10:25:13Z-
dc.date.issued2017-09-
dc.identifiergoogle_scholar-In1YXmwAAAAJ:RHpTSmoSYBkC-
dc.identifier.isbn978-9963-711-56-7-
dc.identifier.issn2547-8516-
dc.identifier.otherIn1YXmwAAAAJ:RHpTSmoSYBkC-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2549-
dc.description.abstractResearch on service innovation suggests that involving customers in new service development (NSD) is a major contributing factor to new service success. The objectives of this paper is to provide an overview of the literature regarding the involvement of customers in the development of new services and to offer guidelines for future research. Results show that past research has considered various antecedents and consequences of customer involvement and has also analysed various dimensions of the nature of involvement such as the intensity and modes of involvement and the communication process used to involve customers. Current research is mainly occupied with determining specific managerial practices that can lead to successful involvement of customers; the role of relationships as well as consumer motives, needs and experiences in the involvement process; the selection of customers for involvement and the effect of virtual environments. Future research should focus both on more in-depth, qualitative studies and more detailed quantitative models; analyse both buyer and seller perspectives; develop customer selection guides; formalize the involvement process; determine the role of relationship concepts in involvement and investigate how social media and brand communities can be effectively used for involving customers.en_US
dc.language.isoenen_US
dc.relation.ispartof10th Annual Conference of the EuroMed Academy of Business: Conference Readings - Book Proceedingsen_US
dc.source10th Annual Conference of the EuroMed Academy of Business, 2017-
dc.subjectNew service developmenten_US
dc.subjectCustomer involvementen_US
dc.subjectServicesen_US
dc.subjectService innovationen_US
dc.subjectCo-creationen_US
dc.subjectCustomer participationen_US
dc.subjectConsumer involvementen_US
dc.titleInvolving customers in new service development: past, present and futureen_US
dc.typeConference Paperen_US
dc.relation.conference10th Annual Conference of the EuroMed Academy of Business "Global and national business theories and practice: bridging the past with the future", 13-15 September 2017, Rome, Italyen_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.identifier.spage143en_US
dc.identifier.epage151en_US
dc.linkhttps://iris.uniroma1.it/retrieve/e3835318-b3e4-15e8-e053-a505fe0a3de9/Daood_understanding_2017.pdf#page=143en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.journalsOpen Accessen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.cerifentitytypePublications-
item.languageiso639-1en-
item.openairetypeConference Paper-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextNo Fulltext-
item.grantfulltextnone-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0003-1028-146X-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου
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