E-campaign in Greek elections: 2000-2004
Authors: Yannas, Prodromos 
Lappas, Georgios 
Issue Date: 1-Jan-2004
Journal: WSEAS Transactions on Information Science and Applications 
Volume: 1
Issue: 5
Abstract: 
E-Campaign studies around the world reveal the growing signifigance that the web plays in the campaign strategy of political candidates and parties. This study investigates web use by candidates during their campaign in Greek national and local elections. A continuous project of studying the use of the web by parties, politicians, governmental and other political organizations in Greece is carried out by the Department of Public Relations and Communication of the TEI of Western Macedonia. This study covers the local municipal and prefecture elections of 2002, the national elections of 2004 and the elections for the European Parliament of 2004. Our e-campaign model focuses on two factors that seem to exert considerable influence on the decision of candidates to go online: the geographical region where the candidate’s district is located and the candidate’s party affiliation.
URI: https://uniwacris.uniwa.gr/handle/3000/2575
Type: Article
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Articles / Άρθρα

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