DC FieldValueLanguage
dc.contributor.authorYannas, Prodromos-
dc.contributor.authorLappas, Georgios-
dc.date.accessioned2024-06-24T14:46:02Z-
dc.date.available2024-06-24T14:46:02Z-
dc.date.issued2005-01-03-
dc.identifierscopus-29944444943-
dc.identifier.issn15377865-
dc.identifier.issn15377857-
dc.identifier.other29944444943-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2579-
dc.description.abstractThis study attempts to investigate the Web use by candidates during their campaign in the Greek local municipal elections of 2002. Municipal elections take place simultaneously with prefecture elections to decide local officials in 900 municipalities of the 51 prefectures. The municipal and prefecture electoral contests of 2002 were the first attempts of candidates to include the Web into their campaign strategies. The focus of the study is on how many candidates were going online, how much interactivity was used, what kind of information was distributed, and what kinds of multimedia tools were present. The study indicates that the overwhelming majority of municipal candidates has not used the Web as a basic information provision medium and has not explored the interactivity features for increasing levels of awareness by the voters. Comparing candidates with a Web campaign strategy to those without, we identified that candidates with a Web strategy won the contest in most of the cases. This study also revealed that running a Web campaign is important for independent candidates in municipalities of the greater Athens prefecture. © 2005, Taylor & Francis Group, LLC. All rights reserved.en_US
dc.language.isoenen_US
dc.relation.ispartofJournal of Political Marketingen_US
dc.subjectE-politicsen_US
dc.subjectGreek electionsen_US
dc.subjectPolitical communicationen_US
dc.subjectWeb campaignen_US
dc.titleWeb campaign in the 2002 greek municipal electionsen_US
dc.typeArticleen_US
dc.identifier.doi10.1300/J199v04n01_03en_US
dc.identifier.scopus2-s2.0-29944444943-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume4en_US
dc.relation.issue1en_US
dc.identifier.spage33en_US
dc.identifier.epage50en_US
dc.linkhttps://www.scopus.com/record/display.uri?eid=2-s2.0-29944444943&origin=inward&txGid=7b69f16cf81e79dbbefa264654e0a13ben_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeArticle-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0001-9286-7135-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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