This study attempts to investigate the Web use by candidates during their campaign in the Greek local municipal elections of 2002. Municipal elections take place simultaneously with prefecture elections to decide local officials in 900 municipalities of the 51 prefectures. The municipal and prefecture electoral contests of 2002 were the first attempts of candidates to include the Web into their campaign strategies. The focus of the study is on how many candidates were going online, how much interactivity was used, what kind of information was distributed, and what kinds of multimedia tools were present. The study indicates that the overwhelming majority of municipal candidates has not used the Web as a basic information provision medium and has not explored the interactivity features for increasing levels of awareness by the voters. Comparing candidates with a Web campaign strategy to those without, we identified that candidates with a Web strategy won the contest in most of the cases. This study also revealed that running a Web campaign is important for independent candidates in municipalities of the greater Athens prefecture. © 2005, Taylor & Francis Group, LLC. All rights reserved.