DC FieldValueLanguage
dc.contributor.authorYannas, Prodromos-
dc.contributor.authorLappas, Georgios-
dc.contributor.authorTriantafillidou, Amalia-
dc.contributor.authorKleftodimos, Alexandros-
dc.contributor.authorVasileiadou, Olga-
dc.contributor.authorKavada, Anastasia-
dc.date.accessioned2024-06-24T15:36:01Z-
dc.date.available2024-06-24T15:36:01Z-
dc.date.issued2015-01-01-
dc.identifierscopus-84946060963-
dc.identifier.isbn9783662483183-
dc.identifier.issn18650929-
dc.identifier.other84946060963-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2587-
dc.description.abstractThe purpose of this study is to examine the use of Facebook by candidates running for the 2014 Greek Municipal Elections by addressing the following questions: (1) which factors affect Facebook adoption by municipal candidates?, and (2) whether Facebook usage along with the popularity of candidates’ Facebook pages influence candidates’ vote share. Results indicate that Facebook is not a very popular campaigning tool among municipal candidates in Greece. This implies that Greek candidates still rely on traditional ways to lure their voters. Furthermore, findings reveal that candidates running in large municipalities who hadn’t been elected before are more likely to utilize Facebook as a means of political marketing. Despite the low adoption rate, results suggested that candidates who made use of Facebook won more votes compared to non-Facebook candidates. Moreover, it was found that a candidate’s Facebook page popularity is a good indicator of the candidate’s vote share.en_US
dc.language.isoenen_US
dc.relation.ispartofMultidisciplinary Social Networks Researchen_US
dc.relation.ispartofseriesCommunications in Computer and Information Scienceen_US
dc.subjectFacebooken_US
dc.subjectGreek municipal electionsen_US
dc.subjectPolitical marketing strategyen_US
dc.subjectQuantitative analysisen_US
dc.subjectVote shareen_US
dc.titleThe role of Facebook in the 2014 Greek municipal electionsen_US
dc.typeConference Paperen_US
dc.relation.conference2nd International Conference (MISNC 2015), September 1-3, 2015, Matsuyama, Japanen_US
dc.identifier.doi10.1007/978-3-662-48319-0_36en_US
dc.identifier.scopus2-s2.0-84946060963-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume540en_US
dc.identifier.spage437en_US
dc.identifier.epage447en_US
dc.linkhttps://www.scopus.com/record/display.uri?eid=2-s2.0-84946060963&origin=inward&txGid=103abd26b0a7916997b65856cedaae45en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.journalsOpen Accessen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.cerifentitytypePublications-
item.languageiso639-1en-
item.openairetypeConference Paper-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextNo Fulltext-
item.grantfulltextnone-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0001-9286-7135-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου
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