Analysis of Doctor-Patient Relationship in Social Media: the Case of Greece
Authors: Ntalianis, Klimis 
Michalopoulou, Eirini 
Issue Date: 1-Jan-2019
Journal: WSEAS Transactions on Information Science and Applications 
Volume: 16
Keywords: Doctors, Medical marketing, Patients, Social computing, Social media, Social stereotypes
Abstract: 
The entrance of Social Media in everyday life has changed the way people communicate with each other. This has affected all areas and the daily routine of people. This dynamic entrance of Social Media also affects the field of health, one of the most important areas of people's lives. Doctors and Dentists throughout Greece are approximately 78,760 according to the Hellenic Statistical Authority data for 2017. The competition in this field is very high and medical marketing has become an indispensable tool for all health professionals. This study focuses on the Doctor-patient relationship in the era of the continuously use of Social Media. This Paper highlights matters arising both ways, from the patient's side but also from the perspective of a Doctor.
ISSN: 2224-3402
1790-0832
URI: https://uniwacris.uniwa.gr/handle/3000/2797
Type: Article
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Articles / Άρθρα

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