| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Ntalianis, Klimis | - |
| dc.contributor.author | Doulamis, Anastasios | - |
| dc.contributor.author | Delias, Pavlos | - |
| dc.contributor.author | Matsatsinis, Nikolaos | - |
| dc.date.accessioned | 2024-10-11T10:12:37Z | - |
| dc.date.available | 2024-10-11T10:12:37Z | - |
| dc.date.issued | 2009-12-01 | - |
| dc.identifier | scopus-75149127755 | - |
| dc.identifier.isbn | 978-960-474-099-4 | - |
| dc.identifier.other | 75149127755 | - |
| dc.identifier.uri | https://uniwacris.uniwa.gr/handle/3000/2823 | - |
| dc.description.abstract | Marketing campaigns are an important marketing process that support the communication of brands and products to the wide public. Although a campaign may be significantly different from another, the main steps have been outlined by marketing experts, making a formal representation of the campaign workflow possible. In this paper, we advocate that using a process definition language to describe the marketing campaigns, we can support the management of multiple concurrent campaigns through automation. A multi-agent architecture is proposed to frame a workflow management system so that extensive integration of heterogeneous resources is achieved. These resources may refer to humans, software tools, machines or organizational assets, all required for the actual execution of a campaign. The coordination of the resources is based on the agent brokering paradigm and on scheduling algorithms. A prototype architecture, extending the open source platform WADE, is summarized and presented in a dedicated section, while an outline of the critical functions is also attached. | en_US |
| dc.language.iso | en | en_US |
| dc.relation.ispartof | Proceedings of the 13th WSEAS International Conference on Computers - Held as part of the 13th WSEAS CSCC Multiconference | en_US |
| dc.subject | Marketing campaign | en_US |
| dc.subject | Multi-agent systems | en_US |
| dc.subject | Workflow management | en_US |
| dc.title | Automating marketing campaign management through an agent-based workflow management system | en_US |
| dc.type | Conference Paper | en_US |
| dc.relation.conference | 13th WSEAS international conference on Computers, 23-25 July 2009, Rodos, Greece | en_US |
| dc.identifier.doi | 10.5555/1627695.1627711 | en_US |
| dc.identifier.scopus | 2-s2.0-75149127755 | - |
| dcterms.accessRights | 0 | en_US |
| dc.relation.dept | Department of Business Administration | en_US |
| dc.relation.faculty | School of Administrative, Economics and Social Sciences | en_US |
| dc.identifier.spage | 37 | en_US |
| dc.identifier.epage | 45 | en_US |
| dc.collaboration | University of West Attica (UNIWA) | en_US |
| dc.journals | Subscription | en_US |
| dc.publication | Peer Reviewed | en_US |
| dc.country | Greece | en_US |
| local.metadatastatus | not verified | en_US |
| item.fulltext | No Fulltext | - |
| item.grantfulltext | none | - |
| item.openairetype | Conference Paper | - |
| item.languageiso639-1 | en | - |
| item.cerifentitytype | Publications | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
| crisitem.author.dept | Department of Business Administration | - |
| crisitem.author.faculty | School of Administrative, Economics and Social Sciences | - |
| crisitem.author.parentorg | School of Administrative, Economics and Social Sciences | - |
| Appears in Collections: | Book Chapter / Κεφάλαιο Βιβλίου | |
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