DC FieldValueLanguage
dc.contributor.authorPelet, Jean-Eric-
dc.contributor.authorLecat, Benoit-
dc.contributor.authorKhan, Jashim-
dc.contributor.authorLee, Linda W.-
dc.contributor.authorVigar-Ellis, Debbie-
dc.contributor.authorWolf, Marianne McGarry-
dc.contributor.authorRundle-Thiele, Sharyn-
dc.contributor.authorKavoura, Androniki-
dc.contributor.authorKatsoni, Vicky-
dc.contributor.authorWegmann, Anne Lena-
dc.date.accessioned2025-01-08T09:12:00Z-
dc.date.available2025-01-08T09:12:00Z-
dc.date.issued2016-02-
dc.identifiergoogle_scholar-ehunZ3gAAAAJ:HDshCWvjkbEC-
dc.identifier.isbn978-0-994460-0-8-
dc.identifier.otherehunZ3gAAAAJ:HDshCWvjkbEC-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2937-
dc.description.abstractPurpose-This paper examines the relationship between feelings toward buying wine on mobile phones and m-commerce website loyalty by examining a) the mediating role of sales promotion and b) the moderating role of service attributes of the m-commerce websites.Design/methodology/approach-The study comprised a questionnaire among 2754 responses from six countries (France, Germany, Greece, South Africa, United States and Canada). Nonprobability criterion-based purposive sampling was used, screening for legal drinking age and ownership of a smartphone.Findings-Results show that sales promotion mediates the relationship between feelings towards buying wine on mobile phones and m-commerce website loyaltyPractical implications-Wine producers and retailers should consider the use of sales promotion to enhance sales and loyalty to m-commerce websites.en_US
dc.language.isoenen_US
dc.relation.ispartofProceedings of the 9th Academy of Wine Business Research Conference: Wine Business Research that Mattersen_US
dc.source9th Academy of Wine Business Research Conference, 251, 2016-
dc.subjectM-commerceen_US
dc.subjectWineen_US
dc.subjectLoyaltyen_US
dc.subjectAffective statesen_US
dc.titleWine and website loyalty: a model of sales promotion and service attributesen_US
dc.typeConference Paperen_US
dc.relation.conference9th Academy of Wine Business Research Conference: Wine Business Research that Matters, 17-18 February 2016, Adelaide, Australiaen_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.identifier.spage251en_US
dc.identifier.epage262en_US
dc.linkhttps://flore.unifi.it/retrieve/e398c37a-c33a-179a-e053-3705fe0a4cff/Conference-Proceedings-Final_TOC_Final.pdf#page=262en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.journalsOpen Accessen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.grantfulltextnone-
item.cerifentitytypePublications-
item.fulltextNo Fulltext-
item.openairetypeConference Paper-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.languageiso639-1en-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου
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