The development of Facebook's competitive advantage for brand awareness
Authors: Sakas, Damianos 
Nasiopoulos, Dimitrios 
Kavoura, Androniki 
Publisher: Elsevier
Issue Date: 1-Jan-2015
Conference: International Conference on Applied Economics (ICOAE) 2015, 2-4 July 2015, Kazan, Russia 
Journal: Procedia Economics and Finance 
Volume: 24
Keywords: Competitive advantage, Facebook, Customer engagement
ISSN: 2212-5671
URI: https://uniwacris.uniwa.gr/handle/3000/2969
Type: Conference Paper
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Articles / Άρθρα

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