| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Constantin, Felicia | - |
| dc.contributor.author | Kavoura, Androniki | - |
| dc.date.accessioned | 2025-03-12T13:32:55Z | - |
| dc.date.available | 2025-03-12T13:32:55Z | - |
| dc.date.issued | 2016-01-01 | - |
| dc.identifier | scopus-85060273056 | - |
| dc.identifier.isbn | 978-3-319-27527-7 | - |
| dc.identifier.isbn | 978-3-319-27528-4 | - |
| dc.identifier.issn | 2198-7254 | - |
| dc.identifier.issn | 2198-7246 | - |
| dc.identifier.other | 85060273056 | - |
| dc.identifier.uri | https://uniwacris.uniwa.gr/handle/3000/3070 | - |
| dc.description.abstract | Health is for the modern citizen an ongoing and almost obsessive concern. The process of globalization, which dissolved physical boundaries and allowed the mobility of people, favored the development of health tourism which has seen a real boom and became a social and economic phenomenon that is extremely interesting. In this context, dental care tourism begins to solidify in countries like Romania, because of its competitive price and the quality of services. Therefore, the communication in this environment has to adapt by its new forms, with the demands of potential foreign patients and become an international communication. The limited research in the dental field associated with the provision of online communication in order to reach potential customers offers ground to this exploratory research. This study employs content analysis to explore rated websites of dental practices of the cross-border region of Romania. Findings reveal features that ensure the informative function but which are able to increase the visibility of the dental practices across national borders through multilingual online communication. | en_US |
| dc.language.iso | en | en_US |
| dc.relation.ispartof | Tourism and Culture in the Age of Innovation: Second International Conference IACuDiT | en_US |
| dc.relation.ispartofseries | Springer Proceedings in Business and Economics | en_US |
| dc.subject | Dental websites | en_US |
| dc.subject | Health tourism | en_US |
| dc.subject | Multilingual online communication | en_US |
| dc.subject | Romania | en_US |
| dc.title | Multilingual online communications in corporate websites: cases of romanian dental practices and their application to health tourism | en_US |
| dc.type | Conference Paper | en_US |
| dc.relation.conference | 2nd International Conference "Tourism and Culture in the Age of Innovation" IACuDiT, 21-24 May 2015, Athens, Greece | en_US |
| dc.identifier.doi | 10.1007/978-3-319-27528-4_13 | en_US |
| dc.identifier.scopus | 2-s2.0-85060273056 | - |
| dcterms.accessRights | 0 | en_US |
| dc.relation.dept | Department of Business Administration | en_US |
| dc.relation.faculty | School of Administrative, Economics and Social Sciences | en_US |
| dc.identifier.spage | 185 | en_US |
| dc.identifier.epage | 196 | en_US |
| dc.collaboration | University of West Attica (UNIWA) | en_US |
| dc.journals | Open Access | en_US |
| dc.publication | Peer Reviewed | en_US |
| dc.country | Greece | en_US |
| local.metadatastatus | verified | en_US |
| item.fulltext | No Fulltext | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
| item.cerifentitytype | Publications | - |
| item.openairetype | Conference Paper | - |
| item.languageiso639-1 | en | - |
| item.grantfulltext | none | - |
| crisitem.author.dept | Department of Business Administration | - |
| crisitem.author.faculty | School of Administrative, Economics and Social Sciences | - |
| crisitem.author.parentorg | School of Administrative, Economics and Social Sciences | - |
| Appears in Collections: | Book Chapter / Κεφάλαιο Βιβλίου | |
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