DC FieldValueLanguage
dc.contributor.authorDrivas, Ioannis-
dc.contributor.authorSakas, Damianos-
dc.contributor.authorSarlis, Apostolos S.-
dc.date.accessioned2023-10-14T19:46:53Z-
dc.date.available2023-10-14T19:46:53Z-
dc.date.issued2017-01-01-
dc.identifier.isbn9783319562872-
dc.identifier.issn21987254-
dc.identifier.issn21987246-
dc.identifier.other85090609468-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/400-
dc.description.abstractIn this research paper the authors highlight the importance of Search Engine Optimization of a company’s website in order to improve its visibility in the global ranking of websites. First, the authors implement an SEO analyzing tool for the identification of rectifications that need to be done for the augmentation of website’s visibility. In the next step the recommendations that SEO analyzer indicated implemented and completed improving in this way the overall SEO rating. Thereafter, a Dynamic Simulation Modeling process takes place for the estimation of the proper time and way of spending company’s resources for the augmentation of website’s visibility. The model predicted and estimated that the total satisfaction of a decision-maker regarding this return on investment is gradually increased as each one of these recommendations implemented in a specific way of resources’ distribution, strengthening the final decision in order to adopt such a digital marketing tool in decision-maker’s quiver.en_US
dc.language.isoenen_US
dc.relation.ispartofStrategic Innovative Marketingen_US
dc.relation.ispartofseriesSpringer Proceedings in Business and Economicsen_US
dc.subjectDecision making toolsen_US
dc.subjectDigital marketingen_US
dc.subjectDMSen_US
dc.subjectDynamic simulation modelsen_US
dc.subjectSearch engine optimizationen_US
dc.subjectSEOen_US
dc.subjectWebsite rankingen_US
dc.titleImplementation and Dynamic Simulation Modeling of Search Engine Optimization Processes. Improvement of Website Rankingen_US
dc.typeConference Paperen_US
dc.relation.conference5th IC-SIM,Athens,Greece,2016en_US
dc.identifier.doi10.1007/978-3-319-56288-9_57en_US
dc.identifier.scopus2-s2.0-85090609468-
dc.relation.deptDepartment of Archival, Library and Information Studiesen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.identifier.spage437en_US
dc.identifier.epage443en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.countryGreeceen_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeConference Paper-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Archival, Library and Information Studies-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0003-2407-9502-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου
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