DC FieldValueLanguage
dc.contributor.authorDrivas, Ioannis-
dc.contributor.authorSarlis, Apostolos S.-
dc.date.accessioned2023-10-16T10:24:39Z-
dc.date.available2023-10-16T10:24:39Z-
dc.date.issued2017-06-03-
dc.identifier.isbn9783319562872-
dc.identifier.issn21987254-
dc.identifier.issn21987246-
dc.identifier.other85125634804-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/425-
dc.description.abstractIn the era of digital marketing competitiveness Search Engine Optimization process holds the reins for a strategically sustainable web positioning and presence for each website which is under the paternity of a company. However, the reduced financial flexibility entails risks in the way of disseminating company’s resources for improving of website visibility. In this research paper the authors proceed into sequential steps in order to indicate not only a proper dissemination of resources for augmenting website visibility, but also to estimate a return on investment which a company potentially has via using an actuarial dynamic simulation modeling approach. In this work, the authors adopt several SEO recommended rectifications that the literature review indicates in order to be practically implemented into the under examination websites correlated with the promotion of scientific journals into the field of marketing. Thereafter, a dynamic simulation procedure takes place in order to specify a proper distribution of company’s resources in precision with an improvement of websites’ organic reach, thus the higher visibility of them.en_US
dc.language.isoenen_US
dc.relation.ispartofStrategic Innovative Marketingen_US
dc.relation.ispartofseriesSpringer Proceedings in Business and Economicsen_US
dc.subjectCompany resources disseminationen_US
dc.subjectDecision-making toolsen_US
dc.subjectDynamic simulation modelingen_US
dc.subjectSearch engine optimizationen_US
dc.subjectWebsite visibility improvementen_US
dc.titleThe Cooperative Role of Marketer and Programmer on SEO Strategies in Scientific Journalsen_US
dc.typeConference Paperen_US
dc.relation.conference5th IC-SIM,Athens,Greece,2016en_US
dc.relation.conference5th IC-SIM,Athens,Greece,2016en_US
dc.identifier.doi10.1007/978-3-319-56288-9_56en_US
dc.identifier.scopus2-s2.0-85125634804-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Archival, Library and Information Studiesen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.identifier.spage429en_US
dc.identifier.epage435en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.journalsOpen Accessen_US
dc.countryGreeceen_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeConference Paper-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Archival, Library and Information Studies-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0003-2407-9502-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
Appears in Collections:Conference Papers or Poster or Presentation / Δημοσιεύσεις σε Συνέδρια
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