| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Arahova, Antonia | - |
| dc.contributor.author | Kapidakis, Sarantos | - |
| dc.date.accessioned | 2023-10-24T20:27:27Z | - |
| dc.date.available | 2023-10-24T20:27:27Z | - |
| dc.date.issued | 2006 | - |
| dc.identifier | google_scholar-8lzplGIAAAAJ:NMxIlDl6LWMC | - |
| dc.identifier.isbn | 9783598218484 | - |
| dc.identifier.other | 8lzplGIAAAAJ:NMxIlDl6LWMC | - |
| dc.identifier.uri | https://uniwacris.uniwa.gr/handle/3000/638 | - |
| dc.description.abstract | And as a consequence designing: 1. Market Segmentation 2. Marketing Plan 3. Objectives and StrategiesA good marketing plan begins with a mission statement that defines the objectives of the library or the information centre, which includes an identification of the target market segments. Realistic and measurable targets set should be subjected to ongoing evaluation process as part of the marketing plan, and used to adjust or revise the marketing activities. Evaluations can be in the form of official measurement systems | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | K. G. Saur | en_US |
| dc.relation.ispartof | Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation | en_US |
| dc.relation.ispartofseries | IFLA Publications | en_US |
| dc.source | IFLA publications 120, 369, 2006 | - |
| dc.title | Promoting library services, designing marketing strategies, evaluating our past and our present, feeling more optimistic about our libraries future | en_US |
| dc.type | Book Chapter | en_US |
| dc.identifier.doi | 10.1515/9783598440229.369 | en_US |
| dc.relation.dept | Department of Archival, Library and Information Studies | en_US |
| dc.relation.faculty | School of Administrative, Economics and Social Sciences | en_US |
| dc.relation.volume | 120 | en_US |
| dc.identifier.spage | 369 | en_US |
| dc.identifier.epage | 387 | en_US |
| dc.collaboration | University of West Attica (UNIWA) | en_US |
| dc.subject.field | Social Sciences | en_US |
| dc.journals | Open Access | en_US |
| dc.country | Greece | en_US |
| item.openairetype | Book Chapter | - |
| item.grantfulltext | none | - |
| item.fulltext | No Fulltext | - |
| item.cerifentitytype | Publications | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
| item.languageiso639-1 | en | - |
| crisitem.author.dept | Department of Archival, Library and Information Studies | - |
| crisitem.author.faculty | School of Administrative, Economics and Social Sciences | - |
| crisitem.author.orcid | 0000-0002-8723-0276 | - |
| crisitem.author.parentorg | School of Administrative, Economics and Social Sciences | - |
| Appears in Collections: | Book Chapter / Κεφάλαιο Βιβλίου | |
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