DC FieldValueLanguage
dc.contributor.authorKokkinos, Dionysis-
dc.contributor.authorPapadatou, Eleni-
dc.contributor.authorSisamaki, Evgenia-
dc.date.accessioned2023-10-30T14:19:46Z-
dc.date.available2023-10-30T14:19:46Z-
dc.date.issued2010-
dc.identifiergoogle_scholar-SLMN8WYAAAAJ:9yKSN-GCB0IC-
dc.identifier.otherSLMN8WYAAAAJ:9yKSN-GCB0IC-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/727-
dc.description.abstractIn recent years, services provided from any organization are being evaluated in terms of their necessity for the aims of the organization and libraries can be no exception. Many library researchers have used marketing methods, such as quantitative and qualitative research. The Central Library of the National Technical University of Athens conducted a quantitative research in order to evaluate the services provided within the concept of Information Literacy. However, both qualitative and quantitative methods are necessary. In the case of the Central Library of the National Technical University of Athens, the need for evolvement in the existing Information Literacy services requires the use of a qualitative research method, using focus groups, in order to identify unexplored user needs and library shortcomings through the suggestions of the members of the institution.en_US
dc.language.isoenen_US
dc.publisherWorld Scientificen_US
dc.relation.ispartofNew Trends in Qualitative and Quantitative Methods in Librariesen_US
dc.subjectQuantitative researchen_US
dc.subjectQualitative researchen_US
dc.subjectInformation literacyen_US
dc.subjectEvaluationen_US
dc.subjectMarketing research methodsen_US
dc.titleThe Use of Marketing Research Methods for the Evaluation of Information Literacy Servicesen_US
dc.typeArticleen_US
dc.identifier.doi10.1142/9789814350303_0017en_US
dc.relation.deptDepartment of Archival, Library and Information Studiesen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.identifier.spage147en_US
dc.identifier.epage151en_US
dc.linkhttps://www.worldscientific.com/doi/abs/10.1142/9789814350303_0017en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.countryGreeceen_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeArticle-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Archival, Library and Information Studies-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0001-7901-1324-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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