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Athanasopoulou, Pinelopi
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Issue Date
Type
Title
Author(s)
12-Dec-2018
Article
Understanding lovemark brands dimensions and effect on brand loyalty in high-technology products
Giovanis, Apostolos
Athanasopoulou, Pinelopi
1-Oct-2012
Conference Paper
Understanding the Relationships of LSQ, Satisfaction and Loyalty in Manufacturing Supply Chains
Giovanis, Apostolos
Athanasopoulou, Pinelopi
Tsoukatos, Evangelos
1-Jan-2021
Article
The Use of Social Media in the Marketing Strategy of Service Firms
Giovanis, Apostolos
Athanasopoulou, Pinelopi
Ioakimidis, Marilou
