The international business environment is primarily influenced by increased international com-petition, growing trend of the market globalisation, dramatically fragmented and short innova-tion cycles, as well as duration and size of financial depression. Behind these clichés and too often uncritically used slogans, a complex web of factors emerges that typically cause conflict and often changing relationships. These conditions give rise to an in-depth investigation of business landscape in all its aspect, whereas a possible end of this effort is not yet visible. In the present, as in the near future not all the multinational companies will be affected by the trend of globalisation. Ultimately, customer as well as market decides about the extent of globalisation apparent. International competition not as an individual apparent, but as one concerning whole enterprise, requires above all a high degree of management efficiency and structural design. It is up to leaders of these companies as well as institutions involved (such as State, Union Labors, etc.) to essentially engage with existing contradictions in terms of a reasonable strategy