Digital Branding Fever
Authors: Konstantoulaki, Kleopatra 
Poulis, Athanasios 
Rizomyliotis, Ioannis 
Publisher: Business Expert Press
Issue Date: 1-Jan-2017
Abstract: 
Your first step in a business is the most important one! When crafting a digital branding strategy, you want longevity. That’s the only way to succeed! In order to develop an effective digital marketing mix, it is important to understand the value of your brand for each target market. Of course, the value of a brand in a web-based company may have heightened importance due to the intangible nature of the web. Bottom line is that you always need to keep it simple and give a WOW experience. The game is changing and you need to step up! Digital branding is the creation and development of communications strategies specifically for brands to have a meaningful context on the web. Branding is not what you say but what you do! In this book, we will create together step by step your digital branding strategy and give your consumers an unforgettable experience.
ISBN: 1947098837
9781947098831
URI: https://uniwacris.uniwa.gr/handle/3000/1261
Type: Book
Department: Department of Early Childhood Education and Care 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Books / Βιβλία

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