Understanding Consumers’ Attitudes and Behavioural Intentions Towards Corporate Social Responsibility in the Airline Industry: The Role of Perceived Value and Expectations
Authors: Konstantoulaki, Kleopatra 
Rizomyliotis, Ioannis 
Yigitbas, Ahmet 
Giovanis, Apostolos 
Issue Date: 1-Jan-2019
Conference: 7th International Conference "Strategic Innovative Marketing and Tourism" (ICSIMAT), 17-22 October 2018, Athenian Riviera, Greece 
Is Part of: Proceedings of the 7th International Conference "Strategic Innovative Marketing and Tourism" 
Series: Springer Proceedings in Business and Economics
Keywords: Airline industry, CSR expectations, Perceived value
Abstract: 
The purpose of this paper is to investigate consumers’ attitudes and behavioural intentions towards corporate social responsibility (CSR) practices in the airline industry by exploring the role of consumers’ perceived values and expectations towards CSR initiatives in the airline industry. Data collected from airline industry customers, were used to empirically test the role of consumer values and expectations in relation to the attitudes and behavioural intentions towards CSR initiatives. Results indicate that consumer perceptions of value dimensions and CSR expectations have a significant positive effect on customer attitudes when purchasing services in the airline industry. Results also indicate that customer attitudes have a significant positive relationship with consumers’ purchase intentions in the airline industry. The paper offers valuable insights to airline company managers with on how CSR initiatives can be used towards increasing companies’ value proposition.
ISBN: 9783030124526
ISSN: 21987254
21987246
DOI: 10.1007/978-3-030-12453-3_78
URI: https://uniwacris.uniwa.gr/handle/3000/1264
Type: Conference Paper
Department: Department of Early Childhood Education and Care 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Conference Papers or Poster or Presentation / Δημοσιεύσεις σε Συνέδρια

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