An exploratory study of the factors influencing the successful outcome of industrial print ad campaigns
Authors: Rizomyliotis, Ioannis 
Avlonitis, George 
Issue Date: 1-Jan-2007
Conference: 36th European Marketing Academy Conference (EMAC) "Flexible Marketing in an Unpredictable World", 22-25 May 2007, Reykjavik, Iceland 
URI: https://uniwacris.uniwa.gr/handle/3000/1624
Type: Conference Paper
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Conference Papers or Poster or Presentation / Δημοσιεύσεις σε Συνέδρια

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