DC FieldValueLanguage
dc.contributor.authorRizomyliotis, Ioannis-
dc.contributor.authorAvlonitis, George-
dc.date.accessioned2024-03-27T11:55:58Z-
dc.date.available2024-03-27T11:55:58Z-
dc.date.issued2012-
dc.identifiergoogle_scholar-ljx6YlAAAAAJ:ULOm3_A8WrAC-
dc.identifier.otherljx6YlAAAAAJ:ULOm3_A8WrAC-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/1626-
dc.language.isoenen_US
dc.source41st EMAC Annual Conference 2012, 2012-
dc.titleAssessing the Effectiveness of Industrial Print Ad Characteristics: Some Empirical Evidenceen_US
dc.typeConference Paperen_US
dc.relation.conference41st European Marketing Academy Conference (EMAC), "Marketing to Citizens : Going beyond Customers and Consumers", 23-26 May 2012, Lisbon, Portugalen_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.linkhttps://research.brighton.ac.uk/en/publications/assessing-the-effectiveness-of-industrial-print-ad-characteristicen_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusnot verifieden_US
item.cerifentitytypePublications-
item.languageiso639-1en-
item.openairetypeConference Paper-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextNo Fulltext-
item.grantfulltextnone-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0002-3516-0050-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
Appears in Collections:Conference Papers or Poster or Presentation / Δημοσιεύσεις σε Συνέδρια
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