| Authors: | Rizomyliotis, Ioannis Avlonitis, George |
| Issue Date: | 1-Jan-2012 |
| Conference: | 41st European Marketing Academy Conference (EMAC), "Marketing to Citizens : Going beyond Customers and Consumers", 23-26 May 2012, Lisbon, Portugal |
| URL: | https://research.brighton.ac.uk/en/publications/assessing-the-effectiveness-of-industrial-print-ad-characteristic |
| URI: | https://uniwacris.uniwa.gr/handle/3000/1626 |
| Type: | Conference Paper |
| Department: | Department of Business Administration |
| School: | School of Administrative, Economics and Social Sciences |
| Affiliation: | University of West Attica (UNIWA) |
| Appears in Collections: | Conference Papers or Poster or Presentation / Δημοσιεύσεις σε Συνέδρια |
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