Fixed-mobile convergence in telecom markets: evidence from Greece
Authors: Kargas, Antonios 
Kiriakidis, Michail 
Varoutas, Dimitrios 
Laitsou, Eleni 
Publisher: IEEE
Issue Date: 1-Jul-2017
Conference: 13th CTTE and the 10th CMI Conference "Internet of Things - Business Models, Users, and Networks", 23-24 November 2017, Copenhagen, Denmark 
Book: Joint 13th CTTE and the 10th CMI Conference "Internet of Things - Business Models, Users, and Networks" 
Keywords: Cobb Douglas production function, Cost minimization, Economies of scale, Fixed-mobile convergence
Abstract: 
The telecommunications market has significantly changed the last years with customer needs and competitive landscapes shifting in several ways. Fixed-mobile convergence in the telecom sector has been an interesting topic for a long time as important synergies, mergers and acquisitions between fixed and mobile operators are taking place all over the world. The main focus of these synergies is usually profit maximization by achieving economies of scale and by maintaining a market share and a loyal customer base. The current study investigates such a case between the largest mobile and fixed network operators in Greece during the period 2005-2015 and especially after 2008, the year that the fixed network operator (FNO) fully acquires the mobile network operator (MNO). On the methodological side, this paper uses the Cobb Douglas production function and applies linear regression analysis to measure and evaluate the performance of the two companies. The results show that after the year of the acquisition, both companies gradually reach optimal production cost conditions, while they maintain, in total, their customer base.
ISBN: 978-1-4799-8238-7
978-1-5386-3197-3
DOI: 10.1109/CTTE.2017.8260994
URI: https://uniwacris.uniwa.gr/handle/3000/1778
Type: Conference Paper
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου

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