Evaluating customer satisfaction: the case of the mobile telephony industry in Greece
Authors: Drosos, Dimitrios 
Tsotsolas, Nikos 
Chalikias, Miltiadis 
Skordoulis, Michalis 
Koniordos, Michail 
Publisher: Springer
Issue Date: 1-Sep-2015
Conference: First Conference "Creativity in Intelligent Technologies and Data Science" (CIT&DS 2015), 15-17 September 2015, Volgograd, Russia 
Book: Creativity in Intelligent Technologies and Data Science: Proceedings of First Conference CIT&DS 2015 
Series: Communications in Computer and Information Science
Keywords: Customer satisfaction, Mobile telephony industry, Multicrieteria Satisfaction Analysis (MUSA), Satisfaction from services, Service quality
Abstract: 
Mobile telephony industry at both national and international level is now one of the most dynamic and competitive industries. In Greek economy, the industry contributes 2.2% of GDP annually, serving about 10 million people. Customers’ satisfaction will be one of the key components for the industry development. The scope of this study is to evaluate through a conducted in Greece survey the user satisfaction from the three mobile phone firms, namely (osmote, Vodafone and Wind, which operate in Greece. The data analysis is based on the MUSA method. MUSA (Multicriteria Satisfaction Analysis) is an ordinal regression model which is based on the principles of multicriteria decision analysis. The provided results are able to evaluate quantitative global and partial satisfaction levels and to determine the weak and strong points of mobile operators.
ISBN: 9783319237657
ISSN: 18650929
DOI: 10.1007/978-3-319-23766-4_21
URI: https://uniwacris.uniwa.gr/handle/3000/1809
Type: Conference Paper
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου

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