An Examination of the Relationships between Customers’ Satisfaction and Business Performance: The Case of Greek Mobile Industry
Authors: Drosos, Dimitrios 
Tsotsolas, Nikos 
Kyriakopoulos, Grigorios 
Armenaka, Vasiliki 
Issue Date: 1-Oct-2020
Conference: 14th Balkan Conference on Operational Research (Virtual BALCOR 2020) "Operational Research in the Era of Digital Transformation and Business Analytics", 30 September - 3 October 2020, Thessaloniki, Greece 
Book: Book of Proceedings of the 14th Balkan Conference on Operational Research (Virtual BALCOR 2020) "Operational Research in the Era of Digital Transformation and Business Analytics" 
Keywords: Customer satisfaction, Business performance, Mobile industry, Multicriteria analysis, MUSA methodology
Abstract: 
Over the last two decades mobile communications industry is considered as one of most important and rapidly growing sectors of the economy around the world. In Greece the mobile communications sector is considered as one of the most importantly developed sectors of the economy. At the end of 2018, the Industry turnover reached at 4.8 billion euros, while its contribution to Greece’s Gross Domestic...
ISBN: 978-618-85079-0-6
URI: https://uniwacris.uniwa.gr/handle/3000/1815
Type: Conference Paper
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου

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