Measuring the impact of customer satisfaction on business profitability: an empirical study
Authors: Drosos, Dimitrios 
Chalikias, Miltiadis 
Skordoulis, Michalis 
Issue Date: 11-Sep-2019
Journal: International Journal of Technology Marketing 
Volume: 13
Issue: 2
Keywords: Business profitability, Customer satisfaction, Mobile communications industry, Multi-criteria analysis
Abstract: 
According to many studies customer satisfaction is strongly correlated with business profitability. Thus, customer satisfaction has gained scholars’ interest worldwide. Business profitability can derive from customer loyalty and an increasing market share. This paper aims to shed some light on the relationship between business profitability and customer satisfaction. Customer satisfaction data wer...
ISSN: 1741-8798
1741-878X
DOI: 10.1504/IJTMKT.2019.102264
URI: https://uniwacris.uniwa.gr/handle/3000/1833
Type: Article
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Articles / Άρθρα

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