Authors: | Drosos, Dimitrios Chalikias, Miltiadis Skordoulis, Michalis |
Issue Date: | 11-Sep-2019 |
Journal: | International Journal of Technology Marketing |
Volume: | 13 |
Issue: | 2 |
Keywords: | Business profitability, Customer satisfaction, Mobile communications industry, Multi-criteria analysis |
Abstract: | According to many studies customer satisfaction is strongly correlated with business profitability. Thus, customer satisfaction has gained scholars’ interest worldwide. Business profitability can derive from customer loyalty and an increasing market share. This paper aims to shed some light on the relationship between business profitability and customer satisfaction. Customer satisfaction data wer... |
ISSN: | 1741-8798 1741-878X |
DOI: | 10.1504/IJTMKT.2019.102264 |
URI: | https://uniwacris.uniwa.gr/handle/3000/1833 |
Type: | Article |
Department: | Department of Business Administration |
School: | School of Administrative, Economics and Social Sciences |
Affiliation: | University of West Attica (UNIWA) |
Appears in Collections: | Articles / Άρθρα |
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