Authors: | Ntanos, Stamatios Drosos, Dimitrios Kyriakopoulos, Grigorios |
Issue Date: | 1-Jan-2022 |
Conference: | 10th International Conference on Information and Communication Technologies in Agriculture, Food and Environment (HAICTA 2022), 22-25 September 2022, Athens, Greece |
Journal: | Proceedings of the 10th International Conference on Information and Communication Technologies in Agriculture, Food and Environment (HAICTA 2022) |
Keywords: | Agricultural cooperatives, Customer satisfaction, Multi-criteria analysis |
Abstract: | Agri-food has proven a predominant sector that supports the Greek economy over time. According to the annual financial reports of Bank of Greece the agri-food sector in Greece represents 3% of GDP, compared to an average of 1.5% of EU GDP. The purpose of this research study is to examine customers' satisfaction with the products produced and offered by THESgala in Greece in relation to various factors, such as products, stores, human resources, customer service and prices. A specially developed questionnaire was conducted and circulated from February to May 2020, thus, 500 questionnaires were collected. The research outcomes of customers' satisfaction were analyzed with the Multicriteria Satisfaction Analysis (MUSA) method. MUSA is considered as an aggregation-disaggregation approach developed on the qualitative analysis regression. The results given by MUSA method showed that customers seem to be totally satisfied (90.84%) from the quality of the products that were offered by agricultural cooperative. |
ISSN: | 1613-0073 |
URL: | https://ceur-ws.org/Vol-3293/paper74.pdf |
URI: | https://uniwacris.uniwa.gr/handle/3000/1848 |
Type: | Conference Paper |
Department: | Department of Business Administration |
School: | School of Administrative, Economics and Social Sciences |
Affiliation: | University of West Attica (UNIWA) |
Appears in Collections: | Articles / Άρθρα |
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